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Research papers

In-store designs

For in-store designs one has to define a standard of measurement. In most cases it is no use to design something with the use of only one store. It is preferable to use a reasonable number of stores. Great attention should be paid to the unsolvable...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Benno Stoppelman
August 1, 1975
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Citation

Stoppelman, B. (1975a, August 01). In-store designs. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/in-store-designs